The processing industries of these underwear factories are all feeling weak, especially the number of foreign trade orders has fallen seriously, and they have turned to domestic sales. The competition among the underwear factories of the same industry is quite fierce. Breaking through the domestic market, where is the breakthrough? Many underwear factories are in danger of closing their doors. Transformation is a word that is mentioned a lot. Compared with enterprises, how should we start? Listen to what our knitting 17-year-old manufacturer in the underwear factory has to say…… The transformation of underwear factories, breaking through the existing bottlenecks focuses on establishing a corporate brand, and if you want to truly establish your own brand and stand out among underwear factories in the same industry, you need to sort out the differences of your own brands. Into the minds of customers, in order to truly form a brand effect. So, as a very traditional manufacturing and processing industry, how can underwear factories sort out the differences between themselves and the same industry? We knitting think it is reasonable to start from these 4 points.
1. Sort out the differences from the business philosophy of the underwear factory: The so-called business philosophy of the underwear factory is actually a kind of corporate culture, which is what kind of enterprise you want to become, which is the soul of the enterprise. Maybe many underwear manufacturers say that our corporate culture is“make money”, for which only“Ha ha”. In fact, thoughtful entrepreneurs are very aware that it is difficult for an enterprise without a cultural concept to become bigger and stronger.
The same is true for underwear manufacturers. Many of our customers choose to cooperate with the same underwear manufacturer because they are interested in the cultural concept and social responsibility of the underwear manufacturer. In the past, many underwear manufacturers did not pay much attention to the business philosophy of enterprises, and now they are slowly starting to pay attention to this. Therefore, it is necessary to sort out the differences in the business philosophy of their underwear factories for their own transformation and upgrading. 2. Differences in the promotion channels of underwear manufacturers themselves: Today is the era of information explosion, the rapid flow of information, the diversity and speed of the channels through which people contact information, so it is difficult for underwear manufacturers to use a single channel to promote the market. Play a very good effect.
For example, many underwear manufacturers have developed their fortunes by having a stall in a commercial city and waiting for customers to come and receive orders. A few years ago, when the Internet and smartphones were not so developed, people looking for underwear manufacturers would go to the Trade City Market. Today, the traffic in the entire trade city market has dropped sharply, and it is difficult to catch a few decent customers throughout the year. So where have all the customers gone? Through what channels are you looking for underwear manufacturers? At this time, you have to think carefully, where are the customers, can you still be like your counterparts, stick to the trade city stalls, and wait for customers to come? Therefore, the promotion channel is also a hurdle for the transformation of underwear factories.
3. Differences in products produced by underwear manufacturers: The differences in products produced by underwear manufacturers themselves are very important in this information-filled era, which is actually a feature. Many underwear manufacturers are saying, what are the characteristics of this product we make, which are the same as those of our peers, then it is troublesome, have you ever thought about it, why do customers choose to contract with you instead of your peers, why? Choose your products, but not your peers' products? In fact, it is the difference between products or underwear manufacturers. You have to calm down and think about it, and refine these points. Many underwear manufacturers have always only done OEM processing, and they do everything and take orders. It is a big problem without their own competitiveness.
If the underwear factory wants to truly transform successfully, it must learn“Focus”, sort out the differences of your own products or factories and explain them thoroughly. 4. Sort out the differences in the promotion market of underwear manufacturers. Underwear manufacturers want to truly transform, and the reform of promotion channels is actually closely related to the promotion of the market.
For different groups of people, different regions choose different promotion markets. This is the so-called crowd portrait. For example, our underwear is mainly aimed at young and beautiful girls between the ages of 20 and 30. What are the preferences and styles of these people? They mainly focus on Where? All these require the decision-makers of the underwear factory to think carefully. In a word, underwear factories will naturally encounter various problems in the process of transformation, so the decision-makers of underwear factories must keep a clear head and be able to calmly analyze the differences between themselves and their counterparts, and analyze the differences between them. These differences are converted into customer demand points, quickly enter the market, and present in front of target customers. In this way, the transformation of the underwear factory is more than half successful.