How to price women's underwear reasonably as clothing? It is often a headache for underwear manufacturers and merchants. When the price of women's underwear is set high, they cannot be sold; when the price is set low, underwear manufacturers and merchants have little profit or even lose money. We have been knitting for 17 years as a manufacturer of seamless women's underwear. We teach you to make good use of this trick to make your women's underwear products sell at high prices and shut up those who call your products expensive. Let’s start with a simple analysis. Why do others think your women’s underwear products are expensive? Through years of analysis, we have found that there are three main reasons why businesses or consumers feel that your women's underwear products are expensive.
1. Just look at the reasons for the price! With the rise of various costs now, underwear manufacturers and merchants have to increase their prices. For example, a sports bra or underwear used to sell for 8 yuan, but now the cost is rising, you have to raise the price to 9 yuan or 10 yuan, and your peer underwear manufacturers are also facing rising costs, but there is no price increase, then the business or consumer will feel expensive. 2. Brand factor.
Nowadays, all underwear manufacturers and merchants know the importance of brands. For example, we knitted and produced women's underwear. We often help others with OEM processing. We know that products with a factory price of only ten yuan or twenty yuan have a brand name. Well-known people put their brand on it, and the price immediately doubled several times or ten times. This is the brand effect. With brand assurance, users are willing to pay more.
3. A sense of inner security. For example, when consumers go shopping for clothes during the year-end holiday, they usually buy more expensive clothes, so they will not feel expensive when buying women's underwear. For underwear manufacturers, for example, customers are snapping up a certain product, When the product is in a hot sale, the price is appropriately increased, and consumers are also willing to pay. And vice versa.
So what should be done for people who are sensitive to the price of women's underwear? We knitting teach you 3 tricks to help you sell your products at a good price. 1. Compared with the high price of previous products, it highlights that the current price is very affordable. In supermarkets or some e-commerce platforms, we often see the original price and the current price.
Nowadays, women's underwear is basically sold on the platform. If it is matched with holiday discounts, the effect will be more obvious. 2. The contrast between high and low prices is very affordable. annual“Victoria's Secret”At the conference, we can always see a high-priced women's underwear product, and these products are not really bought by people, but it can set off other products that are cheap.
Many specialty stores in shopping malls also adopt this method. Among some similar women's underwear products, one or several of them are quite expensive. After consumers see such products, they see cheaper products on the side and buy them. It won't feel expensive. 3. Use a combination method to make consumers feel cost-effective. To put it simply, for example, if you buy and sell one piece of women's underwear and then process other sets such as coats and pants, the price of a single piece will definitely be much higher, but the combination method is very cost-effective for customers.
This method has been well used in micro-businesses. We knitting often find that customers produce and process a women's underwear, add a perfume or add a leather bag to the package and sell them in combination. Consumers feel that it is very cost-effective. . In addition, there are also methods such as using celebrity effects and celebrity endorsements, such as opening your exclusive store next to a well-known women's underwear brand store. Even if the price is a little higher, compared with these famous brand stores, consumers will not feel that expensive. Therefore, when customers feel that your women's underwear products are expensive, you might as well think about how your women's underwear products can be leveraged to make customers feel affordable!“”——Famous trademark! Contact number: 2: Email/E-mail: @qq.com ---–.