Author: WZX –shaperwear manufacturer
As a traditional manufacturing industry, the underwear processing industry has been called the decline of underwear processing orders in recent years. What is the root cause of the decline in orders from underwear factories? Where will the underwear factory and the underwear processing industry go? Why the underwear processing industry underwear factory will face a big reshuffle! In the past two or three years, the underwear factory has only processed orders, especially the factory that did not pay attention to the research and development ability of underwear in the past, but only blindly helped customers to make underwear OEM.“depression”Now, with the rise of the Internet, the closed state of information asymmetry in the past has been broken. A few years ago, in order to grab orders, some underwear factories would blindly lower prices and fight price wars. However, after these underwear manufacturers got the order, in order to ensure a certain profit, they had to recharge them with inferior quality, and the quality of the underwear products produced in this way was greatly reduced.
We know that a great feature of the Internet is that this single information channel has been broken. With the popularity of smartphones, everyone is a self-media, so when customers choose an underwear factory to cooperate with processing underwear, because of the quality of underwear When the service is not good, he can complain online; when the quality is good and the service is good, he can like it again, forming a word-of-mouth effect. Another point, the rapid development of the Internet, methods and marketing channels are changing every day, which is not a good thing for underwear manufacturers who are used to traditional business. Because the boss of the traditional underwear business in the past, as long as he guards a market store and does his own production, it will be in shape, and there is no need for too many changes from the outside world.
But now, all that is changing significantly. For example, some new concepts and new business models such as micro-business, B2B, B2C, O2O, etc., which have emerged in recent years, are enough to give the bosses of underwear factories a headache. There are also some decision-makers of underwear manufacturers who have a sense of crisis and want to learn, but nowadays there are countless institutions that teach the Internet, and many owners of underwear factories are also confused and don’t know how to learn, plus factory production and orders , I am too busy to know what to do, and I have no time to settle down and do a good job in the Internet.
Another reason is that when manufacturers who are used to traditional underwear production are trying to access the Internet, they believe that some institutions have finished learning the Internet, but they still don’t know how to implement them when they come back. Some underwear manufacturers also recruited a few network personnel to do A few days after seeing no orders, I gave up again. To sum up these points: our 17-year-old knitted seamless underwear factory believes that it will be more and more difficult for pure processing manufacturers to produce underwear without innovation and research and development capabilities; in the Internet era, we do not know how to keep pace with the times, learn and Those who make good use of Internet tools and channels can only be replaced by some new emerging underwear manufacturers. Therefore, a major reshuffle in underwear factories and underwear processing factories in the past few years has also begun.
We have been knitting for 17 years as a manufacturer of seamless underwear, and we are ready. How about you?“”——---– .
shaperwear –shaperwear manufacturer