I have been working in an underwear manufacturer for more than half a year. What everyone laments the most is that the number of orders of the underwear factory has continued to decrease in the past two years, and many underwear manufacturers in the same industry have closed their doors. The reason is that many underwear factories will attribute the reasons to external reasons, because underwear processing is also a labor-intensive industry. Without the effective support of brands, the profits of underwear manufacturers mainly depend on the number of underwear processing to win. With the influence of the external environment and the adjustment of national policies, the extensive development in the past is slowly not meeting the needs of the current society.
In the next three to five years, more underwear factories will withdraw from this industry, and a new round of reshuffle will come. So what kind of underwear manufacturers will be able to develop by leaps and bounds in the future? 1. Underwear manufacturers with independent brands and core product advantages. Underwear manufacturers have their own brands, but I am afraid that many underwear manufacturers only know the brands themselves, not the market and target customers. The real underwear factory brands that can be remembered by people must have their advantages that distinguish them from peer underwear manufacturers, which is what we often call brand differentiation.
The importance of the brand is self-evident. In the past, many underwear manufacturers have developed rapidly thanks to OEM processing for some big underwear brands. However, the initiative is in the hands of others, and underwear manufacturers can only Earn a meager processing fee, and now this kind of underwear manufacturer does not pay attention to its own brand, and only blindly OEM processing is slowly walking away from the edge of development. Therefore, the underwear manufacturers that can develop by leaps and bounds in the future must belong to those underwear factories that have been focusing on building their own brands for a long time, because such underwear manufacturers must have a longer-term vision. 2. Have their own unique advantages and only focus on underwear manufacturers that they are good at.
In reality, many underwear manufacturers are a hodgepodge of development. There are many types of underwear that can be processed and produced. For example, some manufacturers specialize in women's underwear. In fact, they are experts and experts in men's underwear. Dig deeper to find out,“specialize”Women's underwear, women's underwear is divided into seamed, seamless, no trace, etc. At first, they are good at it and can do it, in fact? What is the best thing about it, what are the advantages compared with other underwear manufacturers in the same industry? It can be said that no line has its own unique advantage. In the future, these types of underwear manufacturers will face huge challenges without their own unique advantages, and they will not know what they are best at.
Because no matter how many things you will do, it will only show that you are complex but not perfect, and it will be difficult for customers to believe in you. On the contrary, only the underwear manufacturers who have their own unique advantages in the processing of their own underwear categories may develop by leaps and bounds. 3. An underwear manufacturer with a forward-looking vision and keen insight that can keep pace with the times.
With the convenience of informatization, the underwear manufacturers that used to blindly operate behind closed doors can only stand on the sidelines. Only those underwear manufacturers who can see the future social development trends and needs will develop by leaps and bounds. For example: as the post-80s, post-90s, and post-00s enter the society, these people are more self-seeking and independent, and are more likely to come into contact with some new things, including the popularity of the Internet, and everyone is a self-media.
The transformation and upgrading of underwear manufacturers is also imminent. The underwear manufacturers who have a forward-looking vision and a keen insight to keep pace with the times will clearly recognize this, learn cross-industry alliances, integrate resources, take advantage of the situation, and stay young forever. , Such underwear manufacturers can also develop by leaps and bounds. Let's take a look at the underwear factory, we are knitting, a manufacturer specializing in seamless underwear for 17 years, A-class enterprise, independent brand“”It has been rated as a famous brand for many years. For many years, our knitting has been deeply cultivating in the field of seamless knitting, which we are good at.“”In addition to brand awareness, it is also vigorously improving the research and development capabilities of new women's underwear. There are 7 senior women's underwear designers with 18 years of experience, and 8-10 new types of women's underwear at Sunrise.
Today, our knitted underwear factory has become the leader of the underwear factory processing industry, and is leading the development of the underwear processing industry.“”——---– .
shaperwear –shaperwear manufacturer