It is impossible to exaggerate how important the network channel is for every underwear factory and underwear processing enterprise, because our customers are online, and the convenience of the Internet is inherently a great advantage. As a traditional industry, the underwear factory processing industry, If you want to keep pace with the times, you must correctly deploy network channels. In the underwear factory, we have been knitting for 17 years as a manufacturer of seamless underwear. Over the years, we have begun to deploy network channels. We put forward 3 suggestions for the layout of network channels in the underwear processing industry. 1. Where are the customers, the channel layout should follow closely. For a long time, most underwear manufacturers have opened stores in the offline market, participated in exhibitions, etc. to contact customers. We Knitting believes that no matter which channel is used to contact customers, we must clearly identify where customers appear.
In recent years, those who have opened stores in the Trade City or participated in the exhibition will find that the source of customers is becoming less and less. Some stores are opened there, and they cannot receive an order for several months. why? In fact, underwear manufacturers should reflect on it. In addition to the influence of the underwear processing industry by a certain market environment, where have some customers gone? With the rise of the Internet, it is more convenient for customers to find underwear manufacturers through the Internet, so underwear manufacturers should also deploy network channels accordingly, and publish your factory information where customers appear. 2. Network channel layout, the choice is very important.
As the whole people attach importance to the network, the network channels are also varied. Many underwear manufacturers do not know much about the Internet. Some underwear manufacturers have heard about the layout of the network and blindly invested in the platform. The result is that they just burn money blindly and have no effect. In fact, the Internet is a vast ocean of information. Underwear manufacturers who blindly invest in the Internet will inevitably be submerged in it. So what if the underwear processing industry of underwear manufacturers touches the Internet? First of all, do a good job of positioning, and as a result, the advantages of the underwear factory have sorted out the profit model of the factory, made precise customer positioning, and put in precise keywords. One of the unique products of the underwear factory is used as a breakthrough to drive the sales of other products.
Then choose the appropriate channel and platform, combine free payment, and promote underwear manufacturers with sports marketing and promotion skills. Make it easy for customers to find you and get to know you where they are often present. Like underwear factory, we knit, because the factory has strong production capacity and product research and development capabilities, the factory also has millions of pieces in stock, and supports incoming samples, drawings or underwear factories to choose samples for customization, so the main promotion channel of underwear factories is the official website Deploy network channels by combining with Alibaba.
3. The combination of online and offline layout. Underwear manufacturers want to lay out their network channels, they should also recognize that no channel is 100% perfect, especially underwear processing and production enterprises, because a single network channel cannot complete everything, and more network channels should let customers know about you. Then take it to an offline store or an underwear factory to negotiate, and you can't just rely on online channels to complete everything. Our knitting in underwear factory has always been based on a responsible attitude to customers. Generally, customers who process underwear find underwear manufacturers and find us knitting. We all have to force initial communication through the Internet to understand the real needs of customers and what we can do. , It is appropriate to invite customers to come to the underwear factory for negotiation, so that after having a comprehensive understanding of each other, both parties have a choice to cooperate further, such customers are more accurate and will not leave easily! Find the right direction, find the right network channel, insist on publishing the information of the underwear factory in different ways, and attract customers.
Professional people do professional things, teamwork to bring customers together“win”.“”——– .