Author: WZX –shaperwear manufacturer
At the end of the two sessions this year, everyone will be calling for tax reductions for enterprises, and traditional enterprises of women's underwear and work also feel the pressure of survival. In the past two years, orders of many underwear factories have declined, and underwear factories that have closed down have also been heard from time to time. So where will the women's underwear processing industry go in 2017? In 2017, a manufacturer of seamless underwear for women has clearly felt the impact of the external environment. The raw materials for underwear processing are rising, labor costs and logistics costs are rising, and business orders are declining.
In order to survive, many underwear factories in the same industry are rushing for orders, grabbing customers, desperately driving down costs and fighting price wars. Because of the need to control the cost of underwear processing, some underwear factories will only use some inferior raw materials or omit some processes. The underwear products purchased by the end users are obviously of poor quality, resulting in vicious competition in the entire women's underwear processing industry, resulting in many Lingerie complained. As early as many years ago, the underwear factory realized this problem. In order to avoid malicious competition with the same underwear factory, our knitting began to transform and upgrade very early, and vigorously introduced talents.
As early as the establishment of our underwear factory, the company has set up its own research and development team, and has maintained close contact with the international underwear industry, keeping a close eye on the trend of the times, whether it is women's underwear style or material selection, to move closer to international brands. At present, there are 7 underwear R&D designers with 18 years of industry experience in underwear, and 8-10 new styles are launched every day. Quality has always demanded itself with the quality of Japan and Europe.
At the same time, it also pays attention to the importance of its own brand, its own brand“”It has been rated as a famous trademark for many years. The third point, we knitting also believes that another important way for underwear factories to speed up the transformation and upgrading is to keep up with the trend of the times and understand the behavior habits of customers. Effectively combined with the Internet, because the Internet is used as a tool, the channel can quickly allow customers to contact and understand the underwear factory, eliminating the need for middlemen and giving benefits to customers.
Then we Knitting realized the importance of the Internet channel very early, so we tried Tmall in the early years, started investing in Alibaba the year before, and opened an Alibaba platform this year. Powerful corporate website. Let more customers and users find us knitting easily and quickly. Because of this, our knitted underwear factory has been rated by the government for many years“Transformation and upgrading of innovative enterprises”So our knitted underwear factory thinks, in 2017, where will women's underwear processing go? It is still imminent for underwear factories to speed up innovation, change and transformation!“”——---– .
shaperwear –shaperwear manufacturer