Author: WZX –shaperwear manufacturer
The rise in various costs has made more and more underwear foundries feel more and more pressure to survive. In the past two years, the closure of closed underwear foundries has occurred from time to time. The factories that think that seamless underwear OEMs are represented have also closed a lot in a few years. We often say that crisis and crisis coexist, and some underwear foundries close down, so their original customers will naturally find new underwear foundries. This is an opportunity for underwear manufacturers that can survive.
What is the most convenient way for the surviving underwear foundries to reach these customers? I believe that everyone will mention the Internet at the same time. In the past few years, many underwear manufacturers who were used to traditional business disdain to talk about the Internet, or when they talk about the Internet, they are opening a Taobao store or an Alibaba Trust Link. Facts have proved that this simple method is not necessarily suitable for underwear foundries, especially so far, more and more underwear industry is pouring into these platforms, the competition is more fierce, and it is difficult to be effective without special personnel.
With the overall slowdown of the modern market economy and fewer and fewer business orders, it has also forced a new round of transformation of underwear foundries and began to seek new channels. The increase in various costs has also caused many of the original foreign trade orders to be transferred to the more backward Southeast Asian regions. This can be seen from the sharp drop in the passenger flow of the Canton Fair and the International Trade City in recent years. Underwear manufacturers want to break through the existing difficulties. The only way is to seize the opportunity and use advanced tools to fight hard, then Internet tools are a good choice. As mentioned earlier, many underwear factories have closed down in the past two years. Their original customer base must find a new underwear factory. The most direct and fast way for them to find factories is to choose to search through the Internet to find out.
So this is a two-way choice between underwear foundries and customers, especially for underwear factories, we must clearly understand that where the customer is, we will be there. So where should underwear factories start to do Internet marketing? We knitting believe that we should pay attention to these 3 points: 1. Clearly analyze the advantages and disadvantages of our own underwear factory: The Internet is a tool, but also a big ocean. This is also very clear to the underwear foundry, especially the boss, so we are doing the Internet. When marketing, you must do a good job of analysis in the early stage, analyze where your strengths are, and where are your weaknesses. This is also what we commonly call the positioning. The online marketing positioning of underwear foundries can be comprehensively sorted out from these major positionings.
Profit model positioning: analyze the profit model of your underwear factory in the traditional business process. Core product positioning: analyze what is the core product of your own factory, and what are the products that are more advantageous than others? Unique selling point positioning: analyze the selling points of your own factory, others do not have you; everyone has it, create what others do not have. Target customer positioning: Who are your target customers and who your products mainly serve, you must capture the most important customer groups.
2. Find the most suitable platform tool according to the positioning of the underwear foundry that has been sorted out. There are many Internet platforms. For example, if there are existing retail, you can choose Tmall and JD.com; for a certain amount of wholesale, you can choose Ali, HC or the official website of a self-built enterprise; . 3. Form the appropriate team.
Internet marketing is a system and a project, so if you want to really thrive on the Internet, you must have your own dedicated team. The team members have a clear division of labor and work hard to implement them along the established target direction. Therefore, traditional underwear foundries want to take off again with the help of Internet tools. Are you ready?“”——---– .
shaperwear –shaperwear manufacturer