The transformation of knitting from underwear OEM to brand building

2022/08/11

Author: WZXshaperwear manufacturer

Everyone should be familiar with underwear OEM, but with the development of time, it is more and more difficult for the factory that purely relies on underwear OEM to survive, and brand building is more and more recognized by underwear manufacturers. However, the brand building of underwear manufacturers is not something that can be established overnight. Our knitting manufacturer specializing in seamless underwear for 17 years has also gone through this process. The underwear factory basically started from underwear OEM, because relatively speaking, underwear OEM has the least risk and earns a certain processing fee. Slowly more and more underwear foundries opened up, fierce competition, and the profit of processing fees became lower and lower.

Rebranding the underwear factory is especially important. Our knitting is a powerful factory specializing in seamless underwear, with 350 employees, 330 imported equipment, and a daily production of 60,000 seamless underwear. As early as the beginning of its establishment, the underwear factory has paid great attention to the research and development capabilities of new products. It has maintained 8-10 new products every day, and at the same time can provide customers with personalized on-demand underwear needs.

We knit because it is located in the International Trade City. At the beginning of the establishment, we also relied on the brand of the International Trade City. We rely on the stalls of the Trade City to find customers. We have always been based on the OEM of underwear. Do OEM foundry. Over the years, our knitted underwear factory has also been insisting on the transformation process from underwear OEM to its own brand, so we are also working hard to start our own knitting brand“”,now,“”Also recognized by customers and governments, over the years,“”Has been rated as a famous brand. With the approval of the government, we are also increasing our investment in knitting.

We work hard in every aspect of the research and development, development, production and sales of underwear products. Especially in underwear design and underwear product quality requirements. For the investment in new product research and development, the underwear factory has 7 senior designers with 18 years of underwear design experience, who launch nearly 300 new styles every month.

At the same time, we also maintain close cooperation with some foreign French underwear designers. The quality requirements for underwear products are even more stringent in our knitting. From the selection of raw materials, the listed company Huading Company and the Israeli branch in Suzhou, China, are green and environmentally friendly, and the salad degree is above 4, and there is no azo, etc. confirm this. Nowadays, when it comes to underwear manufacturers, no one knows our knitting.

In 2017, we further increased investment in knitting, established corporate marketing websites, Tmall stores, Ali stores, etc. to brand the company, and let us knit our own brands through the Internet“”head to the World!“”—— Contact number: 2: Email/E-mail: @qq.com ---–.

shaperwear –shaperwear manufacturer

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