In the past two years, underwear processing has become more and more difficult, the style of underwear has become more and more homogenized, and the external market environment has continued to be sluggish. Many underwear manufacturers without innovation have long run out of orders. However, we often say that the world's only The constant is change. Although there are frequent crises in underwear processing, crises, dangers, difficulties and opportunities coexist. Some underwear manufacturers are facing difficulties in this change, but some underwear manufacturers take this opportunity to make new breakthroughs. , a manufacturer specializing in seamless underwear for 17 years, will welcome new development opportunities in this change. So how do we knit? China's development in recent years has attracted worldwide attention, and many industries have serious overcapacity.
As a traditional industry, underwear processing has low barriers to entry, so batches of underwear manufacturers have opened up one after another. Some underwear manufacturers have closed down due to the production crisis, but new ones have opened. With the rapid circulation of Internet information, the homogeneity of underwear processing has become more and more exposed. There are quite a few underwear manufacturers without their own research and development capabilities, but they only help others to do some underwear OEM OEM processing services, and they are unwilling to do so. Investment, often find some underwear styles on the Internet or in the market, and modify them to say that they are developed by themselves. Some do not even make changes at all, and directly produce as they are, or change some materials, lower prices, and compete for the market by fighting price. , seriously harming everyone's interests.
In the underwear factory, our knitting has always been at the forefront, leading the women's underwear processing industry. How can powerful underwear manufacturers break the situation and protect their existing interests? In the underwear factory, we knitted the following three points: 1. Keep the existing ones and maintain the old customers. Old customers are the cornerstone of the long-term development of an underwear manufacturer. If an underwear manufacturer becomes a customer, runs away from a customer, and keeps developing new customers, then the factory is not far from closing.
Because it is more important to develop customers to solve the problem of customer trust, it is an old customer, and the problem of trust has basically been solved. Like the 17-year underwear factory, we have many old customers who have been cooperating with us. 2. R&D investment must not be less.
The decision-makers of underwear manufacturers who process underwear must have such an understanding that they cannot reduce research and development efforts because of the homogenization of underwear processing. In the current Internet era, the market follows the principle of preconceived notions. Whoever enters the market at the right time will have the lead, and the plagiarists behind can only be led. In the underwear factory, we have always attached great importance to the research and development of products. We established our own development department very early, and launched nearly 200 new styles every month. The factory has an exhibition hall of nearly 1,000 square meters and more than 5,000 samples to choose from.
3. Keep existing and develop new customers. In fact, when the market is more sluggish, many underwear manufacturers are eliminated, so the original customers in their hands will find new manufacturers again, which is an opportunity for powerful underwear manufacturers. At the same time, underwear manufacturers should find ways to break through the current predicament. They should not rely on a single channel, but should develop multiple channels simultaneously. Where the customer is, I will be there, so that more customers can find you.
Like underwear factories, we knitted. For many years, we have been relying on storefronts in the trade city and participating in some exhibitions to receive orders. With the rise of the Internet, more and more customers are looking for underwear manufacturers through the Internet, so our knitting started e-commerce network marketing as early as 2015, and laid out network channels, so that customers can easily find our knitting through the Internet. The homogenization of the underwear processing industry is fierce. If underwear manufacturers can do these three points well, I believe that new breakthroughs will be ushered in in the future.