Author: WZX –shaperwear manufacturer
This afternoon, I received an instruction from the general manager of our underwear factory, and I was fortunate to participate in the offline salon held by Niushang.com. After an afternoon of study, I also deeply realized that our underwear factory is also imminent to build a network marketing system. Process + standards + tools + talents can create an enterprise network marketing system. In the afternoon, Mr. Zuo Maolan, the lecturer of NiuShang.com landing salon, gave a lecture. Mr. Zuo explained why the enterprises did not do well in network marketing based on the general reports that many enterprises, including underwear factories, are not doing well in network marketing. .
If a company wants to do a good job in network marketing, it actually needs to be deeply analyzed, which consists of nine links: website traffic——Flow accuracy——Linked Page Accuracy——web content marketing——Customer service online time——Online Client Professionalism——Sales staff follow-up timeliness——sales force——Product and Service Competitiveness These nine links are composed. Then the website traffic——Flow accuracy——Linked page accuracy These three links are the focus of network operation and promotion personnel, so promotion includes free and paid promotion; web content marketing power is drawn from website positioning and website building; customer service online time——Online customer professionalism This draws on the professional speech and communication skills of customer service staff; the timely follow-up of sales staff——The sales force of the sales staff is drawn from the sales ability of our professional sales staff. Ultimately, network marketing must return to the company's products and services. These nine links are also interlocking and indispensable.
Internet marketing is a funnel-shaped process. From traffic to inquiries, to effective inquiries to conversion and transactions, the control of each link requires processes and standards. At the same time, we must also pay attention to choosing the right tools and relevant personnel to implement. For example, for promotion, Mr. Zuo has repeatedly emphasized that it is necessary to combine free promotion and paid promotion. Especially at the beginning, paid promotion should be done first, and the accumulated data should get results quickly. Then paid promotion needs to understand the background data analysis. and investigation, and constantly optimize the background account structure, while the free promotion method is a long-term process that requires a certain amount of time and accumulation; for customer service, professional training is required to be familiar with products and communication skills, such as opening remarks techniques, how to introduce our company, how to get customer contacts, and concluding remarks. The current situation of our underwear factory's network marketing, except for Ali, is actually still in the early stage, the period of building a website and building tools.
Collected various platforms to start doing some free promotion. Combined with what the teacher said, network marketing is a project, a strategy, and a system composed of processes + standards + tools + people. There are processes to know how to do it, standards to know what to do, tools to know what to do, and ultimately Someone to implement, perseverance and perseverance to implement. In the future, once the official website of our underwear factory is built, we will implement it according to the ideas taught by the teacher, and make every link solid and closely linked, forming a certain process and standard and stick to it.
shaperwear –shaperwear manufacturer