WZX Manufacturer Support Custom Shapewear/Yoga Sets/Sportswear/Seamless Underwear/Dress/Tank Top/Fishnet Clothing/Leggings/Maternity Wear etc.
MOQ 1 pcs for LOGO custom & Dropshipping
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WZX Manufacturer Support Custom Shapewear/Yoga Sets/Sportswear/Seamless Underwear/Dress/Tank Top/Fishnet Clothing/Leggings/Maternity Wear etc.
MOQ 1 pcs for LOGO custom & Dropshipping
Author: WZX –
Today, Ali's network marketing Dajia Wudoumi Wang and his party came to the underwear factory for our knitting on-site guidance. According to Mr. Wang's actual appearance, he can make a very ordinary water cup achieve tens of millions of sales a year. Compared with our knitting in our underwear factory, we should really reflect and work hard! In the morning, Mr. Wang of our underwear factory informed us that we have specially invited a few Dajias from other places that have done a good job in Ali, Tmall and Taobao. You can ask them for advice on our operation of Ali during this period. We are also very excited. The new Alibaba store has also been officially launched. It has been a month since then. The biggest problem is that no one has consulted.
Of course, I want to take this opportunity to get Da Jia's guidance. Network Dajia Wang first started from his own personal reality and told us that we must have a sense of network operation. As network operators and members of the company, we cannot become the cost of the company, and strive to make ourselves the capital of the company. He also shared his experience of starting a business and earning tuition fees when he was in college.
Anyone's success is by no means accidental. It must have been through a different purgatory to succeed. Mr. Wang also outlined his experience in online marketing of five buckets of rice water cups. From the formation of the team, to the operation of the project, to the selection of the product, to the positioning of the website style, the photo of the product, the refinement of the selling point, and the setting of the scene have undergone a series of constant changes and tests.
For example, when choosing a water cup style, because Wang's head office does not have a physical factory, when choosing a product style, you must find it in the market. They rely on their previous experience in operating Taobao and Tmall to choose suitable for girls.“cute”Types of water cups, so they now operate the entire store selected by Ali stores. The decoration style and product picture style are all light-colored and cute. Each style is also consistent with the product shooting background, giving people a kind of The scene brings a sense of immersion. In the Ali details page, with the help of their previous experience in operating Tmall, every selling point of the product, that is, what customers will pay attention to, is scrutinized bit by bit, the scene is brought in, and the text and view are coordinated to achieve perfection. From top to bottom, the entire page is browsed, giving people who want to buy a cup an irresistible reason to refuse. Through Mr. Wang's wonderful sharing, combined with the current situation of our underwear factory Ali, Mr. Wang's suggestion, for the new store, we should not be too anxious in the first few months, it must be the improvement of various basic work, including product testing and certification.
I also raised a little doubt to President Wang from my own practice. For example, how to refine the selling point of the seamless underwear produced by our underwear factory, and how to make a differentiated positioning? Regarding this point, Mr. Wang suggested that we should start from the excellent websites of our peers. The best way can be found on Tmall and Taobao platforms. Now, after processing, we can bring out the highlights of the products. At the same time, we should also pay attention to who our current target customer audience is, such as Taobao sellers.
Then Taobao sellers may like your product very much, but they can't make a good product details page like this, so we can consider the planning pictures that are convenient for Taobao sellers to directly use our details page when designing the storefront details page. Regarding the new store of our underwear factory, Mr. Wang also mentioned that we can properly lead our offline customers to online to increase sales and increase the exposure of the website! Combined with my own understanding of the network, network marketing is a project and a system, involving a series of factors such as customers, products, production, prices, services, and the environment. For example, when customers are involved and the target customers are different, then their Different appeal points and different focus points will lead to different content and presentation forms on the page; products include the unique selling points of products, differences among peers, including different regions, and different styles of people’s preferences; production includes, design and development , production capacity, quality, etc.; price is related to cost control, etc.; services include a series of services such as logistics, return and exchange; the general environment is the change of the entire market. Therefore, the aspects involved in network marketing are the same as the beginning of our traditional business.
Internet marketing is not instant, it requires military-like perseverance, religious-like belief, and unremitting efforts! Need to have a deep understanding of products, understand customers, and understand peers. Thank you very much for your wonderful sharing and patient guidance. I am also very grateful to Mr. Wang from our underwear factory for inviting teachers to guide us so that we can learn and grow.
Next, we will also follow the teacher's guidance from the reality, improve our underwear factory and our new Ali store a little bit, and achieve our goal as soon as possible!“”——---– .
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