Author: WZX –shaperwear manufacturer
The TV series "The First Half of My Life" was broadcast, and it also raised a topic of heated discussion. Different people have different perspectives on issues. Mapping to the processing industry of underwear factories, the same is true. In recent years, the processing orders of underwear factories have continued to decline, and many underwear manufacturers have become flustered.
Isn't it like the middle-aged abandoned woman Luo Zijun of the protagonist in the plot of "The First Half of My Life"? At the age of 25, she married her husband Chen Junsheng, and she has been married to her husband for 10 years. As a full-time wife, Luo Zijun has a nanny at home to help with housework, and the shoes she wears are all customized versions of tens of thousands of dollars. Just like the circle of friends posted by Zijun at the beginning of the play, it seems that he has a happy life and a happy family.
If she had to say anything, it was that she was too dependent on her marriage and her husband. Marriage is the sky, the husband is the earth, the sky cannot fall and the earth cannot sink, otherwise the whole world will be over. And it is precisely because of this little defect that her sudden divorce at the age of 35 triggered her own life crisis.
This is exactly the same situation that many underwear manufacturers are facing now. Because of the advantages of occupying the market and information asymmetry in the past few years, they have made a big deal. However, with the rise of the Internet, more and more underwear manufacturers feel that the sky is falling and they are full of panic. Because underwear processing orders have declined, the number of underwear processing orders has become less and less, and customers' underwear processing orders have become more and more demanding.……Many underwear factories have attributed the decline in orders for the underwear processing industry in recent years to suffering from the Internet.“loot”. In fact, the editor thinks that underwear manufacturers should really reflect on themselves. In the past, they opened a stall in the market, or participated in exhibitions, and waited for customers to come to count the banknotes. Don’t worry too much. Now all this is quietly changing. .
When the Internet was just emerging, many underwear factories chose to be arrogant, complacent, dismissive, and rejected the Internet. Today, the traditional underwear processing industry market has begun to shrink, and many underwear factories seem to be panicking, blindly putting some platforms into the Internet, and then what? Without analyzing the properties of customers and order characteristics in the Internet era, all of them are required to sell on the Internet platform in the way of receiving traditional orders in the past, and the results can be imagined! This is the same as "My First Half of Life" Zijun, it seems that the underwear factory is very large and powerful. But suddenly, under the robbery of the Internet, underwear manufacturers have low efficiency in underwear sales, traditional customers have dropped sharply, and what is even more frightening is that the entire underwear processing market has also begun to change, and the competition in underwear factories has not yet seen who the other party is. , it was virtually overtaken by some peer underwear factories.
How to do? Zijun burst into tears. She could not have imagined that Ling Ling, who was mediocre in appearance and could talk to each other very well, stole her husband. She hated her husband for cheating. In real life, there are many underwear factory owners like Zijun. They are content with the status quo and are already familiar with the various processing modes of traditional underwear factories.“comfort zone”Reluctant to leave. But like a frog boiled in warm water, always stay in your own“comfort zone”Inside, you may end up in a dangerous situation like Zijun.
Especially in today's rapid development of the Internet, there are still many underwear factories who think that they can live a stable life, but it may be just your own blindfold. Luo Zijun spent all his energy in his marriage in the first half of his life, but in the end, with the help of his friend Tang Jing and his mentor He Han, the middle-aged abandoned woman realized the perfect counterattack of professional white-collar workers. In this regard, many underwear factories are passively transformed like Luo Zijun, so I ask you, the owner of the underwear factory, where to go? In fact, the passive transformation of many underwear manufacturers is often a desperate struggle, but more often the underwear manufacturers processing industry needs to take the initiative to change, learn to take the initiative to leave their own“comfort zone”, to discover a new self, there may be different surprises.
shaperwear –shaperwear manufacturer