Author: WZX –shaperwear manufacturer
Half of the time in 2017 has passed, and the underwear factory processing industry as a traditional manufacturing industry does not seem to have improved much. At present, many underwear factories have already entered the off-season of production and sales. People can't help but ask, what happened to the underwear processing industry? Is there still a chance to turn over in the second half of 2017? We have been knitting for 17 years and have been focusing on the production and processing of women's seamless underwear. Let's talk about the future of the underwear factory processing industry. At the beginning of the year, in the previous article, our underwear factory talked about where will the women's underwear processing industry go in 2017? The editor also mentioned that 2017 is destined to be a year of difficult transformation for the underwear factory processing industry. The cost of raw materials, labor costs, factory rent and other costs has risen. Industry is even worse.
However, in the just-concluded 618 e-commerce promotion, the sales of a single platform on Jingdong exceeded the 100 billion mark that day, which seems to have deeply hurt all industries including underwear factories. This once again shows that people's shopping needs have not decreased, on the contrary, they may have increased. So why is there such an embarrassing situation? On the one hand, the order is reduced, and on the other hand, the customer demand is strong? In fact, as long as we carefully analyze and find that it is the underwear factory processing industry that has a difficult time, not all underwear factories have a difficult life.
The order volume of some underwear factories has not decreased but increased. Just like the underwear factory we knit, the underwear processing orders have been full-time two shifts for a long time since the beginning of the year. This is mainly due to the forward-looking vision of our knitting king in the underwear factory, who can see far and see through. Over the years, while taking into account the production and processing of underwear, it also pays attention to research and development and brand building.
Since the official website of our knitted underwear factory has been repositioned and revised, many customers have taken our products“”Find us directly, we knitted, affirm the quality of our underwear products, and have a deep understanding of our underwear factory. Half of 2017 has passed. In the future, the processing industry of underwear factories will be the way out. We knitting believe that decision-makers of underwear factories should calm down and make a comprehensive review of their products and factory advantages, keep the existing ones, and strive to develop some new ones. For customers, it is necessary to reshape the brand of the underwear factory. The rebranding of the underwear factory is a long-term process, and we strive to use various tools and channels to spread the brand of the underwear factory. The second point is that today is the era of e-commerce and the Internet. Learn to use the speed and convenience of the Internet, and make good use of these tools and channels to quickly spread the advantages and brands of underwear factories. You can't wait any longer.
Where the customer is, we will be there. The third point is to control the quality requirements of underwear products. Do not blindly pursue orders and fight price wars. You should improve the selling points of products as much as possible. The advantage of underwear factories is to avoid price wars. At the same time, we should continue to re-understand the research and development capabilities of underwear products. Even if it is a high imitation, we must make our own characteristics as much as possible. It is difficult to surpass other underwear manufacturers.
Therefore, in the second half of 2017, where is the future of the underwear factory processing industry? We knitting believe that we still have to re-learn confidence. Crisis, crisis and opportunity coexist, when there is difficulty, perhaps it is the time when the underwear factory ushered in a turnaround.“”——---– .
shaperwear –shaperwear manufacturer