This season is the peak season for the sales of autumn bottoming shirts, and underwear manufacturers are also busy rushing to stock up. If you want to have a good sales of bottoming shirts, it is naturally inseparable from marketing and publicity. About autumn bottoming shirts Marketing is to leave training and mining the selling point of the product. When similar products flood the market, everyone is talking about the selling point of the same product. Are you thinking of another way to tell from the customer's point of view that you should buy bottoming shirts?“buy some”Woolen cloth? In the past two days, I have been chatting with some customers about the sales of bottoming shirts in this season. Everyone is talking about how to further improve the selling points of autumn bottoming shirts, and how to express these selling points by planning pictures and texts. At this time, a friend told a story that inspired us. If you were a fruit vendor and you had to shout constantly to attract business, how would you shout? Yes“sell fruit”still“buy fruit~”? Some people say, what's the difference, it's all about selling the fruit anyway.
In fact, these two sentences represent two completely different marketing methods.“sell fruit”The emphasis is on the product“selling point”, taking the product as the starting point, showing the advantages and characteristics of the product to the users, only when the advantages of the product are in line with the needs of the user, can the desire to buy the product be aroused;“buy fruits”The emphasis is on the user“buy some”, based on the needs of users, to show users which needs the product can meet, thereby attracting users. In fact, what can really arouse users' awareness and decision-making, and interact with consumers is the“buy some”Marketing, directly to the user's heart.
As soon as this story is finished, everyone's ideas are suddenly opened. Indeed, if we blindly focus on the products of the autumn bottoming shirts themselves“selling point”, just to emphasize the product features of our bottoming shirts, but this does not immediately arouse customers' desire to buy. And if we change the angle, stand in the customer's point of view and emphasize that you should buy our products“buy some”I believe the effect will be completely different. For example, in autumn and winter, when the weather turns cold, MM has to wear thick clothes when going out, but thick clothes look bloated. Bloated and thick clothes are even more ugly, so is there any kind of clothes that can not only keep warm to a certain extent, but also have the effect of body sculpting? The series of bottoming shirts produced by our knitting can just meet the needs of customers. Tell this point and hit the hearts of users. I believe that they will definitely be stronger when they buy our products.
Of course, when we advertise our fall base layer products, we are not a point“selling point”All use publicity, but we should explore more from the perspective of customers“buy some”, stand our fall bottoming shirt products“selling point”Convert to what customers need“buy some”, which may be in line with what we often say“User thinking”!“”——– .
shaperwear –shaperwear manufacturer