In the past two years, all industries have been talking about e-commerce, and underwear manufacturers are no exception. There are also many underwear manufacturers vigorously deploying e-commerce networks, but most underwear manufacturers have only invested in a certain platform online. For example, vote for an Ali or Jingdong platform. Underwear manufacturer, we have been knitting a factory specializing in seamless underwear for 17 years. In recent years, we are also vigorously deploying the network, but we knitting believe that the future business model must be“Stores and E-commerce”The way of combination, channel integration, and opening up online and offline is the fundamental way. According to some online news: In recent years, many physical stores have closed due to the impact of e-commerce. Underwear manufacturers who originally depended on the market to take orders also obviously felt that the source of customers has decreased a lot, especially some underwear that is very dependent on the international trade city. Manufacturers feel the same way. Just entering June, many underwear manufacturers have entered the off-season.
Many underwear manufacturers are also obviously panicked. Some people blindly believe that people around them vote on two platforms, and recruit one or two people to sit in customers to place orders. In order to save costs, they have closed offline physical stores, blindly“out of reality”. Another interesting piece of information said: Tmall Electric released its 2017 strategy to launch 100,000 digital stores this year; JD.com plans to set up more than 1 million offline convenience stores across the country……A very strange phenomenon: those who do business such as underwear close down their physical stores and join e-commerce; while those who do e-commerce have begun to lay out offline physical stores. This contrast is worth pondering for all companies including underwear manufacturers.
As an underwear manufacturer, our knitting factory has been focusing on the production and processing of seamless underwear for 17 years. In terms of strength and scale, it is also quite influential in the entire underwear processing industry. In the past, it all depended on receiving customers and taking orders in the storefront of the International Trade City. In the past few years, I have clearly felt that the business of the storefront in the Trade City is not as good as the day.
As early as a few years ago, when we knitted in the seamless underwear factory, we realized that the road of e-commerce is a channel that traditional processing enterprises like us must re-learn. In 2012, I also listened to the friends around me, invested more than 100,000 yuan, recruited a few people to start Tmall, and sold our own seamless underwear online, but it only lasted for less than a year. Stopped. Because it is a seamless underwear production and processing factory, and Tmall is a retail platform, it is completely different from the actual situation of our seamless underwear factory.
In the past few years, our knitting manager in the underwear factory, through continuous learning and thinking, combined with the actual situation of our underwear factory, finally understood that we should use Internet factories and line-side e-commerce to display and promote more The strength and service of the underwear factory are shown to the customers in need. Through the communication of online customer service, the customers are invited to the offline trade city store or factory to meet and negotiate, and finally promote the way to do it, so we started knitting in 2017. I worked hard to build my own corporate website, and then invested in two Alibaba platforms to connect and penetrate each other! For those who want to get seamless underwear, wholesale directly on the Alibaba platform, and those who want to know the strength and scale of our factory can go to our official website for details, and then make an appointment to meet and negotiate. This trend of combining online and offline has already formed, and from the perspective of consumer behavior, it has become very significant. Only when underwear manufacturers clearly recognize this, can they effectively“shop and electricity”Combining, it is possible to find the real way out.
shaperwear –shaperwear manufacturer